Nee Illatha Madras
The studio’s debut musical production: written and sung by Ashwin V Natarajan, with an AI-assisted period Madras film.
Sixteen years of films, brands, packs and trade routes. Some of it you have seen on a shelf. Some of it you have seen on a truck.
Each entry below is a real engagement, listed with what it was and what it did. Filter by the kind of work, or read the whole sheet.
The frames are waiting on final stills and cutdowns from the archive. The words under them are accurate today.
| Index | 15 selected |
|---|---|
| Since | 2009 |
| Films | Ad, brand, music, AI |
| Brands | India, UK, EU, US |
| Own | Four, built in-house |
| Stills | Dropping in |
The studio’s debut musical production: written and sung by Ashwin V Natarajan, with an AI-assisted period Madras film.
A social content system for a digital Ayurveda app: AI-generated lifestyle imagery and condition-led campaign creative produced at scale.
Food and lifestyle photography across festive, sweets and everyday-kitchen sets for a B2B ghee brand going consumer.
Full branding, packaging design across the lager and ale range, and a digital revamp for a heritage Romanian beer brand.
Illustrated packaging design across the infusion and whole-leaf range: premium shelf presence in a crowded UK category.
Brand and packaging for a Koraput arabica roaster: from bean sack to retail pouch.
Brand identity, fleet livery, merchandise, retail environment and campaign design.
Branding stories, social illustration and a national channel rollout into 10,000 stores in under six months with Indo-Nissin Foods.
Photography, social content and a distribution programme that delivered a 10x run in under 32 months.
India launch, presales and B2B trade tie-ups delivering ₹10 Cr revenue in the first year.
Grown 6x in under two years through Covid at 10% EBITDA, followed by a sale to V-Care.
Named, branded, packaged, filmed, marketed and distributed entirely in-house.
A full range identity and pack architecture across tins, jars, butter cartons and jaggery. 5x growth in six months.
A premium B2B tea brand built from scratch and exited in under six years.
A hybrid coffee and co-working room, built for the way people actually work now.
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Floka Studios, Chennai