Sixteen
years.
One throughline the whole way: brands that sell. Grassroots marketing, then films, then strategy, then AI, and a distribution arm most studios do not have.
Who Floka
Studios is.
Floka Studios is a brand, film and AI studio in Chennai, founded in 2009 and run by a 23-member team. It began as Arrowroot Marketing doing grassroots work for small budgets, became Madras Beacon Media & Films, and is now Floka Studios LLP, a venture of Hearth Global Ventures.
The model kept changing because the market did. The throughline did not: every service exists because a client needed it to sell something, and stayed because it worked.
| Founded | 2009, Chennai |
|---|---|
| Was | Arrowroot Marketing |
| Then | Madras Beacon |
| Now | Floka Studios LLP |
| Parent | Hearth Global Ventures |
| Team | 23 members |
Four eras.
One throughline.
What changed, and what did not.
Arrowroot Marketing
Where it began. The grassroots of marketing: small budgets, real shops, unforgiving feedback.
Green Grass Media & Films
Storytelling and brand films take over. The craft years.
Madras Beacon Media & Films
A full-service brand agency and media house. Strategy joins the story.
Floka Studios
A brand, film and AI studio: with a distribution arm attached.
How we work.
Six commitments, stated so you can hold us to them.
Strategic
Every recommendation traces back to a commercial reason, not a creative preference.
Creative
Commercial discipline is not an excuse for boring work. The shelf is crowded; dull loses.
Commercially sharp
We model margins, distributor ROI and payback before designing anything.
Hands-on
Our people are in the market, on set and on the call. Not only on the deck.
Founder-minded
We tell you when not to spend. It costs us revenue and buys the next five years.
Accountable
One partner, one number. Nobody else in the room to blame.
The studio,
answered plainly.
How old is Floka Studios?
Sixteen years. The firm began as Arrowroot Marketing in 2009, became Green Grass Media & Films in 2011 when storytelling and brand films took over, then Madras Beacon Media & Films in 2020 as a full-service agency and media house.
It operates today as Floka Studios: a brand, film and AI studio.
Who owns Floka Studios?
Floka Studios LLP is founded and led by Ashwin V Natarajan and is a venture of Hearth Global Ventures. It is operator-owned rather than a holding-company subsidiary, and it owns and runs four consumer brands of its own alongside client work.
Why does it matter that you run your own brands?
Because every playbook we sell was paid for with our own money first. We own and operate four consumer brands generating ₹1 Cr+ in combined monthly revenue.
Advice from an operator who carries the same inventory risk, the same distributor conversations and the same margin pressure tends to be more specific (and more cautious in the right places) than advice from a pure consultancy.
What size of client do you work with?
Both ends. We have launched brands from zero and run channel expansion for national players. The common factor is a decision-maker who can move: founders, promoters and brand heads with real authority.
Where we are a poor fit is a long committee process with nobody owning the number.
Do you work outside India?
Brand, packaging, film and AI work has shipped internationally: Silva in Romania, Dragonfly Tea in the UK, Depanero in North America, plus work for DMCC Dubai, Gulfood and Maldivian. The physical distribution arm is India-only.
Want to see
the work?
Sixteen years of films, brands, packs and trade routes. Some of it you have seen on a shelf.
Floka Studios, Chennai