Films
that sell.

Ad films, brand films, corporate and product video. Written, directed, shot and cut in-house by a video production company in Chennai.

Start a project See the work

16:9 / 9:16 / 2.39:1HQ @ Madras, pan-India presence

What an ad film
actually costs.

A digital-first ad film in India typically runs ₹1.5-8 lakh, and a broadcast TVC with a full unit, talent and licensed music commonly runs ₹15 lakh to well over ₹1 crore. The spread is driven by cast, locations, shoot days and post, not by the length of the film.

AI-assisted production changes the maths. Sequences that would need a location, a unit and a crew can be generated and iterated for a fraction of that, so we quote hybrid treatments for most brand work now.

Production slate
Scope	Script to final mix
Formats	TVC, brand, product
Crew	In-house, Chennai
Typical	3 to 8 weeks
Hybrid	Live action plus AI
Reach	Pan-India, overseas

Six formats.
One unit.

Every format below is written, directed, shot and cut by the same people, which is why the brief survives contact with the edit.

FR 01

Advertising films & TVCs

High-impact commercials engineered to sell, not just to be seen. Broadcast, digital and cinema cuts.

Open FR 02

Brand films

Emotional, cinematic storytelling for the long game: founder stories, origin films, manifesto pieces.

Open FR 03

Corporate films

Plant walk-throughs, investor films, internal communication and recruitment pieces that people actually watch.

Open FR 04

Social-first video

Reels, shorts and vertical-native content built for the scroll, cut from the same shoot.

Open FR 05

Product films

Demo, explainer and lifestyle films that turn a feature list into something you want.

Open FR 06

Photography & music

Packshot, food and lifestyle stills, plus original score, jingles and sonic identity.

Open

The brief has to
survive the edit.

Most films die between the deck and the cut. These are the six stages we run, in order, and what each one is accountable for.

Brief & discovery

What the film has to do commercially, who it is for, where it runs, and what success looks like in numbers rather than adjectives.

Concept & treatment

Idea, script, storyboard, look and reference. Where AI is part of the plan we prototype key frames here, so you approve the real look and not a mood board.

Pre-production

Casting, locations, styling, food styling, schedule, permissions, kit and a locked budget.

Production

Shoot days (live action, generative, or both) run by the director who wrote the treatment.

Post

Edit, grade, sound design, original music, VFX, subtitles and versioning for every placement.

Delivery

Masters plus every ratio and duration the media plan needs: broadcast, YouTube, vertical, marketplace and in-store.

Shoot it, or generate it.

We make more money from a shoot than from a generation run, and we will still tell you which parts of your film genuinely need a camera.

Shoot

A real person

Founders, employees, named talent, customers. Anyone identifiable is filmed, with a release.

Shoot

A real place

Your plant, your store, your farm. If provenance is the point, provenance has to be photographed.

Generate

Impossible shots

Camera moves, scale and environments that would need a crane, a permit or a different country.

Generate

Volume and variants

A month of social from one idea, or fifteen versions of one ad for testing.

Floka’s AI Brand Films Performance marketing

Video production,
answered plainly.

How much does an ad film cost in India?

A digital-first ad film typically runs ₹1.5-8 lakh. A broadcast TVC with a full unit, talent and licensed music commonly runs ₹15 lakh to well over ₹1 crore, driven by cast, locations, shoot days and post.

The honest lever is treatment, not haggling. A hybrid live-action plus AI approach can cut a third or more off a budget without the film looking cheaper. And we will tell you which shots genuinely need a camera.

How long does a film take from brief to delivery?

A social-first or AI-assisted film moves from brief to delivery in two to four weeks. A live-action brand film with casting and locations typically runs six to ten weeks. A full TVC with broadcast clearances takes longer.

If you are working to a festive window, a trade show or an investor date, give us the on-air date first and we will build the schedule backwards from it.

Do you handle the whole production in-house?

Yes: brief and discovery, concept and treatment, pre-production, shoot, edit, grade, sound design, original music, subtitling and every ratio the media plan needs.

45+ corporate films, 20+ brand films and 10+ advertisements have been produced end-to-end, plus original music: the studio's debut musical production, Nee Illatha Madras, was written and sung by founder Ashwin V Natarajan.

Can you shoot product and food photography too?

Yes. Product, packshot and lifestyle food photography sits in the same team as packaging design, so the artwork, the marketplace listing and the ad frame all agree with each other. Recent work includes A1 SKC, Viraly and Nira.

Who directs?

Ashwin V Natarajan, the founder, is a filmmaker and theatre director and is the creative lead on brand work. The person who writes the treatment is the person on set. We do not hand a film to a different director after the pitch.

What is the film
for?

Send the requirement, or just the problem. We come back with the idea, a treatment, and an honest cost for the shoot and the generated route side by side.