Floka Studios

Film, AI
and the shelf.

Brand marketing, video production and AI films from Chennai. We direct the frame, then we move the product.

Start a projectSee the work

2.39:1HQ @ Madras, pan-India presence

What Floka
Studios does.

Floka Studios is a brand marketing, video production and AI film studio in Chennai, India. It does four things: brand strategy and design, covering positioning, naming, identity and packaging; video production, covering ad films, brand films and product video; AI film production using generative video models; and AI systems for marketing teams, covering automation, ad-spend optimisation and content engines.

It is also part of Hearth Global Ventures, whose pan-India FMCG distribution network puts client product physically on shelves. Unusual for a creative studio to reach, and the reason several clients stay.

Creative agency report
StudioFloka Studios LLP
Est.2009, Chennai
Team23 members
Brand workNaming to artwork
FilmsAd, brand, AI
Own brandsFour, in-house
Brands100+ since 2009
MarketsIndia, UK, EU, US
Regions9 states, live
FMCG retail630+ distributors
ParentHearth Global Ventures

Six capabilities.
One chain.

Most engagements are a single piece of work. Some run the whole chain, from the position to the shelf.

Directed,
not generated.

AI video looks cheap when nobody directs it. The failure mode is generating clips and stitching them. These are the constraints we work inside.

Direction

A script before a prompt

A shot list, a locked look and a cut are decided before a single frame is generated. Generation is a camera, not an idea.

Continuity

References, not luck

Locked character and product references with controlled seeds. This is what stops the drift that makes most AI video look amateur.

Truth

Real assets where it counts

Packs, logos and anything carrying a claim are composited from real artwork, never generated.

Post

The grade does the work

Edit rhythm, colour and sound design are where a generated sequence stops looking generated.

Consent

No face without a release

No real, identifiable person appears in a generated frame without written consent, however convincingly a model could fake it.

Disclosure

Said plainly where it counts

Synthetic content is labelled wherever the platform, the category or the regulator asks for it, and we flag it in writing before you sign off.

Send the requirement. We come back with the idea, and quote the shoot and the generated route side by side.

You pick the route once you can see what the trade costs

Floka’s AI Brand Films AI for marketing

Distribution
network for
FMCG brands.

A Brand Story that works and a pack that sells are worth nothing if the product is not where the buyer is standing. Floka is part of Hearth Global Ventures, which runs FMCG distribution in nine states: 630+ distributors and 4,000+ outlets.

  • Delhi NCR
  • Uttar Pradesh
  • West Bengal
  • Maharashtra
  • Telangana
  • Andhra Pradesh
  • Karnataka
  • Tamil Nadu
  • Kerala

See the distribution network

Arunachal PradeshAssamChandigarhKarnatakaManipurMeghalayaMizoramNagalandPunjabRajasthanSikkimTripuraUttarakhandTelanganaBiharKeralaMadhya PradeshAndaman & NicobarGujaratOdishaDadra and Nagar Haveli and Daman and DiuJammu & KashmirChhattisgarhDelhiGoaHaryanaHimachal PradeshJharkhandTamil NaduUttar PradeshWest BengalAndhra PradeshPuducherryMaharashtraLadakhKarnatakaKarnatakaTelanganaTelanganaKeralaKeralaDelhi NCRDelhi NCRTamil NaduTamil NaduUttar PradeshUttar PradeshWest BengalWest BengalAndhra PradeshAndhra PradeshMaharashtraMaharashtra

Position, make,
run, place.

The order matters. Buy one step, or the whole run.

Position

What the brand is for, who it is against, and the one thing it gets to own.

Make

Identity, pack, film, AI film. The asset that carries the position into the market.

Run

Search, answer engines, paid and marketplace. Spend pointed at demand that exists.

Place

Distributors, outlets and e-commerce. The product reaches the shelf it was designed for.

Questions brands
ask us first.

What does Floka Studios do?

Floka Studios is a brand, film and AI studio based in Chennai, India. It does four things: brand strategy and design (positioning, naming, identity, packaging); video production (ad films, brand films, corporate and product video); AI film and content production using generative video models; and AI systems for marketing teams (automation, ad-spend optimisation, content engines).

Floka is part of Hearth Global Ventures, whose pan-India FMCG distribution network puts client product physically on shelves: unusual for a creative studio to reach, and the reason several clients stay.

What is an AI film, and when should a brand use one?

An AI film is produced using generative video models for some or all of its shots, directed to a normal script, storyboard and edit. It is strongest where live action is expensive or impossible: impossible camera moves, period or fantasy settings, product-in-context shots across many variants, concept testing before a shoot, and high-volume social cutdowns.

It is weakest where a specific real person, a real location, or a legally documented product claim has to be shown. We treat it as a production technique inside a normal creative process, not a substitute for direction.

How much does an ad film cost in India?

A digital-first ad film typically runs ₹1.5-8 lakh. A broadcast TVC with a full unit, talent and licensed music commonly runs ₹15 lakh to well over ₹1 crore, driven by cast, locations, shoot days and post.

AI-assisted production changes the maths: sequences that would need a location, a unit and a crew can be generated and iterated for a fraction of that. We quote hybrid live-action plus AI treatments for most brand work now, and we will tell you which parts genuinely need a camera.

Can you handle everything, or just the film?

Either. Many engagements are a single piece of work: a brand film, a packaging range, an SEO mandate. Others run the whole chain: position the brand, design the pack, shoot the film, run the media, and put the product into distribution.

The pillars are built to work standalone or stacked, and we will say plainly when you do not need a pillar you are asking to buy.

Where is Floka Studios based?

Chennai, Tamil Nadu, with production and marketing work delivered across India and internationally: brand and packaging work has shipped to Romania, the UK and North America.

Reach us at build@floka.agency or +91 9500 11 24 61.

What are you
launching?

A 30-minute call to scope it, with no obligation. If you do not need a pillar you are asking to buy, we will say so.

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Crafting brands and strategies Floka Studios, Chennai
Chennai, Tamil Nadu+91 9500 11 24 61